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Search Engines
Optimisation
» Effective website design and search
engine optimisation with high ranking results is the most beneficial
and cost effective online marketing solution for attracting
traffic and potential customers to your website. »
Our services focus is on cost-effective web design and search
engine optimization.
» We also
offer the Google AdWords 'pay per click' service which can
work well alongside good optimisation to target those terms
that your website does not rank so highly for. This can also
be a very good testing ground to find the search terms which
work best for your site.
What is Search Engine Optimisation?
Search engine optimisation (also called SEO
or website positioning) describes the process by which websites
are enhanced to achieve high rankings on search engines and
web directories - 'high ranking' generally means that your
website appears on the first page, or in the top 10 results
returned by a search engine for your target keyword phrases.
The Optimisation Process:
» keyword research
» website optimisation; making changes
to copy, keyword density, page content, headings and titles,
page code, tags, page format, navigation, structure, removal
of frames and occasionally complete redesign of the website.
» search engine and directory
submissions
» link building
Why do I need Website Optimization?
Your potential customers use search
engines more than any other method to locate websites (approx
85%).
Good positioning in the major search engines
and directories will dramatically increase your visitor traffic
and, as a result, should increase sales as those visitors
are actively looking for your product or service.
Search Engine Optimisation for relevant and
popular keyword phrases will be the most important, and the
most cost-effective marketing investment you can make in your
website.
Ongoing Monitoring, Optimisation
& Submissions
When your newly optimised website is ranking
well in the major search engines and the new traffic gained
is proving profitable to your business, ongoing monitoring
and optimisation of your website is advisable.
Some of the factors that can effect your websites positioning
include:
» Search engine algorithm
changes
» Changes in
the search engine and directory industry
» Search phrase trend
changes
» Additional pages added to your website
» Website text
has been edited since optimisation
» New sites submitted competing with yours
To ensure your website optimisation
is kept up-to-date with search engine algorithms changes, new
directories and search engine market changes we offer two levels
of service:
Business
» Monthly monitoring
of rankings, monthly ranking report, monitoring of new submissions
competing with your rankings, updating optimisation of website
as required, search engine and directory submissions as required.
£100 per month - paid 6 monthly in
advance.
Business Premium
» monthly monitoring of rankings, monthly
ranking report, monitoring of new submissions competing with
your rankings, updating optimisation of website as required,
search engine and directory submissions as required.
Ongoing link building program. Recommended for highly competitive
targeted keywords.
£250+ per month - paid 6 monthly in
advance.
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